TSW was retained to lead a team to prepare a major update to the City of Powder Springs’ Comprehensive Plan in 2016. Helping the City rebrand themselves was a part of this effort. A branding strategy is important to every city because it communicates who they are, what’s there, what they are most proud of, and who they aspire to be. A logo is a branding tool that visually communicates those ideas into something recognizable not just to residents and workers, but to tourists and people just “passing through.” Just like any business, a city’s branding strategy and logo must be relevant to current times and stay as contemporary as possible.
When asked how they described the City today versus tomorrow, residents described it as quaint, old, boring, and stagnant versus progressive, vibrant, lively, and hopeful. Logo ideas were vetted through the community during a public workshop. Through feedback from the community and City, the Project Team designed two potential logos. The proposed logos look to the future as progressive, vibrant, and hopeful to reflect the community’s vision for the City, while incorporating the historic water and pump motif.