Austell Downtown Livable Centers Initiative


  • City of Austell

  • Austell, GA


  • Update to the 2002 LCI Plan with an expanded study area to include areas that have been developed or have been impacted by development
  • Recommendations focus on a variety of housing choices, business recruitment and job creation, new public spaces, placemaking enhancements, and connectivity and accessibility
  • Design Standards that address signage and wayfinding in the downtown area


TSW led a multidisciplinary team to develop an update to the Downtown Austell Livable Centers Initiative Study. The study area includes approximately 600 acres and is bisected by an active railroad line, and includes the City’s police department, City Hall, several parks including Legion Field, and Austell Elementary School.

After a review of previous planning studies to better understand the community’s vision for the downtown area and an existing conditions assessment that analyzed demographics, community resources, transportation, and housing, TSW embarked on a public engagement process that provided numerous opportunities for community input.

TSW developed recommendations that support the community vision – “The City of Austell aspires to develop and maintain a central, vibrant downtown district with a high quality of life for residents and unique destinations for visitors.” Recommendations focused on housing choices, business recruitment and job creation, public spaces, placemaking, and connectivity and accessibility. TSW also developed redevelopment site plans for areas, including a 34-acre industrial site, 1.9-acre new civic site, downtown infill with several proposed new buildings, and new residential and mixed-use site on underutilized shopping center.

As part of the process, TSW developed Design Standards that build on the industrial history of Austell with a modern update. The Design Standards address signage and wayfinding, including theming, color palette, entry signage, artist monument, light post directional signage, and light post flag banner.

Austell Downtown Livable Centers InitiativeAustell Downtown Livable Centers Initiative