TSW partnered with the City of Alpharetta to develop a Cultural Arts Master Plan, providing a strategic roadmap for enhancing the city’s cultural identity, supporting creative industries, and integrating arts into the community fabric. As a growing city with a vibrant cultural landscape, Alpharetta recognized the need for a cohesive plan to guide investments in public art, cultural programming, and community spaces. This plan sets forth actionable strategies to strengthen the local arts ecosystem while addressing operational needs, funding models, and long-term sustainability.

The planning process emphasized collaboration and inclusivity, incorporating input from stakeholders, cultural organizations, and residents. Through stakeholder interviews and an online survey, TSW gathered valuable insights on community priorities, cultural gaps, and opportunities for growth. The final Cultural Arts Master Plan outlines key goals, including expanding public art through infrastructure strategies, identifying key public art locations, and expanding cultural programming and provides a phased approach for implementation and the city’s role in implementation. With this plan, Alpharetta is well-positioned to foster a thriving cultural arts scene that enriches quality of life, drives economic development, and celebrates the city’s unique identity.