TSW was retained to update the City’s 2040 Comprehensive Plan. The planning process followed a traditional comprehensive planning update beginning with research and analysis, base mapping, and a market study for a check-up on previous comprehensive plan policy and recommendations and a look to the future. The public outreach process included meetings, online workshops, pop-ups, community education sessions, and advertising and projects updates via a project website, social media, email, electronic signage, and newspapers.

Building on the vision from the previous comprehensive plan, which included maintaining and improving quality of life, protecting rural heritage, and supporting economic development. The outreach process feedback and research identified common tools that other cities use to preserve, promote, and capitalize on their rural heritage and equestrian lifestyles. Research and policy recommendations focus on similar case study city’s placemaking tools, trail systems and agri-tourism efforts and how they apply to land use, housing, sustainability, economic development, transportation, and placemaking and branding.