TSW was retained to lead the update of the City’s 2040 Comprehensive Plan, a strategic initiative aimed at guiding long-term growth, land use, and community development. The planning process followed a traditional comprehensive planning framework, beginning with in-depth research and analysis, base mapping, and a market study. This approach provided a thorough check-up on the previous plan’s policies and recommendations while setting the stage for future improvements.

A cornerstone of the update was a robust public outreach strategy designed to engage residents and stakeholders across multiple platforms. Outreach efforts included community meetings, online workshops, pop-up events, and educational sessions, complemented by consistent updates via a dedicated project website, social media, email campaigns, electronic signage, and local newspapers. This inclusive process ensured that the community’s voice was central to shaping the plan’s direction.

Building on the vision established in the prior comprehensive plan, the updated strategy continues to emphasize quality of life, rural heritage preservation, and economic development. Feedback from the community and research findings highlighted effective tools used by similar cities to promote and protect rural character and equestrian lifestyles. These insights informed policy recommendations focused on placemaking, trail systems, and agri-tourism.

The plan also addresses key areas such as land use, housing diversity, sustainability, transportation infrastructure, and branding strategies. By integrating proven practices and community-driven priorities, the 2040 Comprehensive Plan serves as a blueprint for a resilient, connected, and vibrant future—one that honors the city’s unique identity while embracing thoughtful growth.