Client: Central Atlanta Progress & Atlanta Downtown Improvements District
Location: Atlanta, Georgia
Status: Completed in 2015
- Extensive public engagement and research components
- Immediate, short, and long-term enhancements to the MARTA stations that are low cost
- Tactical urbanism installation in Spring 2015
Central Atlanta Progress hired TSW to create implementation focused design recommendations for the two South Downtown MARTA Stations, Five Points and Garnett. The recommendations address immediate-, short-, and long-term needs, and are considered through the lens of short-term feasibility. The team will install a “tactical urbanism” project, which could become a permanent fixture, at the stations in Spring 2015. Both stations have similar elements that inhibit their success, but because of the differing contexts and environments, require modified recommendations to address the overarching challenges.
TSW engaged in a vigorous public engagement process to learn more about the current riders’ desires for the stations and surrounding neighborhoods. Because of feedback from various focus groups, the project design team formed a strategy using pride-building concepts of “I Choose MARTA” and “MARTA Makeover.” The project team visited the two stations, Georgia State University, and Woodruff Park during station “intercepts” to survey people riding MARTA and non-riders.
The team synthesized all of the previous feedback and devised guiding principles to attain MARTA’s overall goal of increasing ridership. The design recommendations address the principles through three themes, which are reconnecting interrupted corridors, enhancing views to the stations, and activating underutilized public spaces. TSW is currently receiving feedback on the preliminary design recommendations in order to make adjustments and prioritize needs. Many of the ideas can be addressed through immediate, “tactical” methods or within a short period of time (ideally, within two years) with limited funding.