University of Central Arkansas Mixed-Use Gateway


Client: University of Central Arkansas Polk Stanley Wilcox

Location: Conway, Arkansas

Status: Current Project


  • Mixed-use Gateway to campus
  • Planning for pedestrian circulation, retail, traffic counts and access to campus


TSW was retained by the University of Central Arkansas on a team led by Arkansas architectural firm Polk Stanley Wilcox. The University desired a vertical mixed-use development with student housing and retail. The development will serve as a gateway to campus.

A well-conceived concept/design plan and campus outreach program was necessary to create the type of product UCA desires, tie the campus fabric into the node/corridor to better connect UCA to its surrounding environment and Conway, and be realistic with current retail market demand.

TSW led the planning phase, which included creating an overall site plan with organizing elements such as defining the sites boundaries, the site’s relationship to UCA, buildable areas, internal access road network, parking, potential uses, walkability, streetscapes, design preferences, signage and wayfinding, etc., as well as outreach and retail market research.