Douglasville Downtown Master Plan & 10-year Strategic Plan


Client: City of Douglasville, Douglasville Downtown Development Authority, Main Street Douglasville, Douglas County Development Authority

Location: Douglasville, Georgia

Status: Completed in 2017


  • Downtown Master Plan & 10-Year Strategic Plan to guide development activities and physical improvements

  • Community-based planning process with a variety of methods to gather feedback



Located in Douglas County, 20 miles west of Atlanta, the City of Douglasville is a growing community of approximately 35,000 residents. The City is bisected by Interstate 20 and has been noted as the shopping hub for residents west of Atlanta and
east of Birmingham.

The City of Douglasville retained TSW to create a plan for the City’s downtown district that would outline a clear vision and achievable action items to further catalyze development. This plan builds upon previous planning efforts, while addressing both the opportunities and challenges facing downtown: the Georgia Department of Transportation’s plan to reconfigure West Broad Street that will take away 90 public parking spaces, the relocation of Highway 92, the eventual sale and redevelopment of the former county jail site, and a lack of nightlife and daytime attractions.

If fully implemented, the plan would add nearly 1 million square feet of new development, and recommended improvements would cost around $40 million. The plan takes into account current funding structures and other funding structures that can be easily taken advantage of by the City and its partners.

As part of the planning process, TSW sought input from the public with a variety of methods, including a Downtown Block Party booth and intercept survey, Visioning Workshop, Community Input Survey, Master Plan Committee, and a Draft Plan Presentation.