The identity of Downtown Austell shall be enhanced through signage that matches the character and history of Austell. The city is named after Alfred Austell, who brought the railroad system to the town which caused the popularity of the town flourish. Both historical and present-day Austell still have an industrial character since the railway system still exists.
The purpose of entry signage is to provide clear directions to guide visitors through downtown with ease. The signs are integrated to fit seamlessly with the rest of the town. Materials like rusted and black metal refers to the modern industrial identity, all while enhancing the current buildings and surrounding areas.