Parsons Alley Signage
Details:
Client: City of Duluth
Location: Duluth, Georgia
Status: Completed in 2017
Highlights:
- Gateway arch sign flanking both entry points of the historic Parsons Alley
- Design focused on the use of historic and industrial materials
- Lighting played an important role in drawing people into the site
2017 Urban Land Institute (Atlanta Chapter) – Development of Excellence for Duluth’s Parsons Alley
2017 Congress for the New Urbanism – Charter Award for Parsons Alley
Description:
TSW worked with the City of Duluth through a series of concepts and construction documents to create an iconic pedestrian gateway into the historic Parsons Alley as a part of the ‘The Block’ boutique and restaurant district in Downtown Duluth.
TSW’s design features an entry signage monument with a monolithic granite base and a steel I beam archway to nod to the traditional materials used in Duluth and to blend historical details with a modern atmosphere. Lighting played an important role in enticing the user to enter the alley and Plaza. TSW worked with a lighting designer to create an integrated and multilevel lighting approach that included the lighting of the sign itself and overhead and a grid of multi-color in ground lights just beyond the sign.
For more information on Parsons Alley click here
