Parsons Alley Signage 2017-10-16T13:22:54+00:00

Project Description

Parsons Alley Signage

Details:

Client: City of Duluth

Location: Duluth, Georgia

Status: Completed in 2017

Highlights:

  • Gateway arch sign flanking both entry points of the historic Parsons Alley.
  • Design focused on the use of historic and industrial materials.
  • Lighting played an important role in drawing people into the site.

Description:

TSW worked with the City of Duluth through a series of concepts and construction documents to create an iconic pedestrian gateway into the historic Parsons Alley as a part of the ‘The Block’ boutique and restaurant district in Downtown Duluth.

TSW’s design features an entry signage monument with a monolithic granite base and a steel I beam archway to nod to the traditional materials used in Duluth and to blend historical details with a modern atmosphere. Lighting played an important role in enticing the user to enter the alley and Plaza. TSW worked with a lighting designer to create an integrated and multilevel lighting approach that included the lighting of the sign itself and overhead and a grid of multi-color in ground lights just beyond the sign.

For more information on Parsons Alley click here