Description:

TSW was retained by WePartner to develop a Branding Design Booklet for the new Traditional Neighborhood Design development that borders within the north of Rosenwald Drive and is located a short distance from downtown Hampton. The Branding Design Booklet expresses an inviting, authentic small-town energy and timeless architecture that is found in Hampton, GA.
The scope of work included theming and naming narrative, elemental branding design, branding framework, construction banner design, and a full pattern book.