Downtown Austell Signage & Wayfinding


  • City of Austell

  • Austell, Georgia


  • The inspiration for the city signage stemmed from industrial and modern themes.
  • Materials like rusted and black metal fit with the identity and the dark green compliments those materials.


The new Downtown Austell Signage & Wayfinding is designed to enhance the identity of the city by reflecting its unique character and history. The city is named after Alfred Austell, who played a pivotal role in bringing the railway system to the town, which caused its popularity to flourish. Even today, the city still maintains an industrial character due to the presence of the railway system.

The entry signage for Downtown Austell is intended to provide clear directions for visitors, making it easy for them to navigate through the downtown area. The signs are designed to fit seamlessly with the rest of the town and are intended to enhance the existing buildings and surrounding areas.

The materials used for the signage are carefully selected to reflect the modern industrial identity of the city. For example, rusted and black metal are used to create a cohesive look that evokes the city’s industrial heritage. This not only makes the signs stand out but also helps to create a sense of place and belonging for the visitors and residents of the city.

The signs are placed at key entry points to the downtown area, such as major intersections, and are designed to be easily readable and legible from a distance. The use of bold typography and contrasting colors makes the signs highly visible and easy to spot, even from a distance.

Overall, the new Downtown Austell Signage & Wayfinding is an excellent example of how design can be used to enhance the identity of a city. By using materials and design elements that reflect the city’s history and character, the signs not only provide visitors with clear directions but also help to create a sense of place and belonging for the community.