Maryville Downtown Master Plan


  • City of Maryville

  • Maryville, Tennessee


  • Comprehensive Downtown Master Plan detailing the state of downtown and its future vision, focusing on economic investment, housing options, public spaces, placemaking, connectivity and accessibility, and increasing downtown’s customer base
  • Public engagement process that included a variety of activities
  • Design Guidelines to support recommendations


The City of Maryville (population approximately 32,000) has a rich history dating back to its original incorporation in 1795. From its founding over two centuries ago to present day, downtown Maryville continues to be the heart of the city representing its past, present, and future. The planning area for downtown encompasses approximately 210 acres bordered by US-321/Lamar Alexander Parkway, Washington Street and the northeast edge of the city limits with Alcoa.

TSW was retained by the City of Maryville in early 2023 to develop a master plan for the downtown area, creating a long-term vision for the downtown. The planning process included a public engagement process to gauge the community’s long-term goals and desired outcomes for the downtown area and build on those goals for project and policy recommendations.

Some of the key components of the Master Plan included:

  • Conducting an existing conditions analysis of the study area – regulatory, economics, transportation, parking, etc.
  • Developing a complete building inventory
  • Strengthening the city’s designation as a Main Street community
  • Identifying regulatory or other impediments to future development
  • Incorporating downtown brand and ongoing downtown initiatives
  • Developing small area studies for three catalytic sites in the downtown area
  • Identifying capital projects consistent with the community vision and possibility of implementation