Parsons Alley – The Block


Client: City of Duluth

Location: Duluth, Georgia

Status: Completed in 2016


  • Master Plan for Duluth’s downtown core to establish a vision for the future of the area
  • Design and construction documentation for Parsons Alley – The Block, a catalytic projet
  • 2017 Urban Land Institute (Atlanta Chapter) – Development of Excellence for Duluth’s Parsons Alley

  • 2017 Congress for the New Urbanism – Charter Award for Parsons Alley

  • 2016 The Council for Quality Growth and Partnership Gwinnett – Neighborhood Redevelopment Award for Parsons Alley



TSW was retained by the City of Duluth to develop their Downtown Master Plan to help establish a vision for the future of the downtown area as a true hometown and a regional magnet for commerce. The Master Plan details an implementation strategy of municipal projects, needed policy changes, and catalytic projects to fulfill that vision.

Following the Downtown Master Plan effort, TSW was retained to provide on-call landscape architecture services to implement public improvements that are recommendations of the master plan.

One of the key recommendations is a catalytic project known as Parsons Alley – The Block. TSW developed conceptual design to construction documentation for the site, which includes a large plaza to serve the downtown area and adjacent restaurants with seating, bocce ball court, entertainment screen, play art structure, public art, and redesigned surface parking.

For more information on Parsons Alley click here.