Sarah McColley, a TSW Associate and fitness enthusiast, worked with Ben Davis, owner of Noble Clay Fitness, a 501c3 non-profit on multiple projects over the past year. Most notably, she assisted Ben and Natalie Boruk, the Business Development Manager, with researching for, writing, and assembling a Stadium Neighborhood Trust Fund grant application. In May 2021, Noble Clay Fitness was awarded $150,000 to pay off their debt service on their current location on Ormond Street, at the edge of Summerhill and Grant Park, which will allow them to expand to other neighborhoods in Atlanta, and eventually, in the United States.
Noble Clay Fitness is “a non-profit gym, transforming lives and communities through whole-body wellness. [Their] unique model blends individualized, top-notch training, community focus, and sliding scale pricing, to ensure all people have access to the best training. [They’re] creating a fitness experience that is personal, equitable, and impactful (in more ways than one).”
For this grant, Sarah developed a series of maps that illustrated inequities in Atlanta and how they have been perpetuated over time to impact the locations of fitness offerings. U.S. Census Bureau American Community Survey data, accessed from the Atlanta Regional Commission, were combined with data for historic redlining districts, accessed from Jason Rhodes at Kennesaw State University as published on Atlanta Studies. Sarah manually mapped all the gym and fitness locations she could find in the Atlanta city limits, including, but not limited to: CrossFit and other similar functional fitness gyms, Orange Theory Fitness, rowing facilities, cycling studios, dance facilities, LA Fitness, Planet Fitness, other similar “typical” gyms, yoga, YMCA, HIIT gyms, and City recreation centers (these data are accurate as of May 2020).